Internet Marketing Newbies Ask Questions And I Answer
This is an interesting email I’ve got from one of my list subscribers (an Internet Marketing newbie as it seems), a member of my online audience as I prefer to call them all – my friends.
I have decided to make it public (only after asking for permission, of course…)
I am doing this because I think it would be profitable for many other people to see the answers too – as the questions may be common struggles of Internet Marketing newbies (and savvy, all alike) when it comes to some strategies and tactics the regular GURUs (the guys you may be getting emails from daily) won’t disclose, normally.
I also encourage you to join the conversation and ask your own questions (if any) but more important, to encourage yourself the ones who would need help online. I’ll do my best to answer properly and timely on my own.
I was thinking in the beginning to make this a forum, but decided not to. The reason is I want the blog to be public and have more exposure to SEs (that would stand for Search Engines) so that even other people – maybe searching for answers online – may find this content and easily jump IN, too.
So, let’s get started. Here’s the email I’ve got:
Hi there Steve,
As requested – LOL – I am answering one of your emails. And perhaps you can help me out here. I am going to trust you here with some info and trust you won’t use it.
I am an Internet Marketing newbie of sorts, and I have lots of questions and a heap of information overload and a hard drive full of E- books etc etc.
My experience with IM is an almost empty site that I paid dearly for (made for me) was more or less left to my own devices to fill it with blog, ads etc. Wasn’t told anything about an autoresponder or how to make a list, in other words a dismal failure I did make it an online shopping site, did some paid and free ads, to no avail. Well I guess you get the picture. I also paid dearly for some advertising by email through this group and got nowhere.
Anyway, my first question is: – I would like to set up a website for IM, and I have a particular business name (*****’* *** IM) (after my 9th grandson of 4 months of age) for it that I would like to use, but can I or should I, or should I use the name of a niche for it? The niche is G******** ( I would then call it G******** Revised) – can I use that on there or should I run with IM stuff?
I mean everyone touts you should have a niche. I had a blog on WordPress but that’s not getting any traffic either, the problem is you get told so much but not what you are supposed to be doing. How was I supposed to know you should have website with the blog on it to drive traffic to, and I’m not very good at blogging. As you can see I have learnt a little along the way, but way not enough, and I don’t want to waste anymore money that I really don’t have.
You see I am a disability pensioner and my hubby is also one with major heart complaints etc, so every penny is turned over 100 times before it is given out. Can you help me out here with some information I need?
Most gratefully,
Jannie K
{published with author’s permission}
PS: You write good English for a Romanian, LOL
Hi, Jannie!
Thanks for writing back to me as I asked… Not many people do it, although it’s FREE – LOL (maybe one of the few things that remained really so!)
You have learned a few things, indeed. Let me help you focus.
Here is a quote I plan to use on one of my next products:
“The only thing that prevents you from making $7.000 tomorrow online (IF today you’ve made $7 already) is…. TRAFFIC!”
We, as IMers, are in fact traffic brokers. Please keep that in mind!
There are so many different sources of traffic. The so called free traffic from SEs (but in fact it still costs either time or money to get it, no matter what) and the paid traffic from advertisers, coming in so many different flavors again: PPC, PPV, PPP, etc…
Bottom line is this – choose something you would like/love to do online, be passionate about it and then start working on the skills that you will need for making that a business that would fill your life with joy.
IM business is just a business like all the other. You invest money into it, by paying people to work for you (outsourcing), buying tools and other technical stuff to help and automate tasks and chores when you can, getting instruction and education on the necessary topics, etc… to be able, after that, to enjoy the benefits of the business owner: the profit.
The differences between an offline business and an online one are the market share you can reach online (theoretically far bigger than offline) and the very low startup costs.
The Internet millionaires you read about though, may have been started small, but right now they have armies of employees paid to help them run their businesses as in fact they are only the facade, the brand.
On the other hand, if you set attainable goals for yourself, you can still do it alone, or with very little help. But you need to focus instead of spreading thin on all topics at hand and all the new shiny launches happening on IM.
Stop buying products all around, BUT never stop buying relevant info and software tools that are going to help you on your particular chosen area of interest.
___
Now, to come to the point in particular. The business name offline won’t help attract much traffic from the other way of the globe anyway, so it is more logical to make it memorable in a brand-style way.
For a website, though… as long as you’re not WordPress or such a brand that would make people look after you by your name… you should choose something that people are already looking for, so to stand a chance to get found in the future whenever they search for it. This is good SEO. I am an SEO passionate and probably you know that already (and I guess it shows, too…)
If you are more interested into paid traffic, I’m not much of an expert though… we could always chat about it, but I wouldn’t be so helpful as I could be regarding free organic traffic.
IF you are interested on SEO, on the other hand, basically you should start with the good domain name for your online presence. I can really help you here, indeed. Having a blog is a MUST to help you drive traffic to the money site you built or any affiliate offers.
If you don’t like to write yourself for the blog, there are two other options: outsource it OR build an automated blog(s).
No matter what kind of traffic you’d be using, building a list simply means to leverage the time and/or money already spent, to recycle the traffic you’ve got in the past, time and time again… Smart move!
Again, depending on your budget, there will be here a few alternatives: third party autoresponder or self hosted solution.
I can help you with advice on both types. I hope I could help you with these.
___________________________
Now, before we go further into it, let me ask your permission to make this (editing the personal info, of course) into a post on my http://TipsAndTricks.im Blog where you may choose to comment anonymously or if you want a link back to your blog as a guest post writer we could also arrange that, but it would mean you’d need to reveal your identity and website address and topic… It’s up to you.
I would like to involve other people with the same problems into the conversation.
May I?
Thanks!
PS
Hmmm… regarding my English… I know I still have to improve, but thank you! 【ツ】
Steve Lorenzo SEOVirtuoso
Free SEO Video Tips
Dear Steve,
Thank you so much for writing back to me, it was very interesting to read. I checked out your blog, and wow, you are impressive!
I hear what you are saying but am still not clear in my head as to the answer to my problem. Maybe I was not clear with my question which is still: -
A) Do I make 1 website with a blog on it, like yours, or
B) Do I have a website and a separate blog website to go with it???
The paid for website I have that I mentioned last time is set up without WordPress and it cannot be put on either, I tried. Do you think I should go ahead and get my money back on that site and start again with a new one?
Question >
Do I have to actually register my domain name as a business legally before I go ahead and get one? (In case I make money online LOL)
I am interested in free organic traffic, SEO and Internet Marketing PLR products, making my own product etc.
Question >
Do I have to buy licenses for PLR product with master resell rights?
Question >
How do i make an optin box on a blog or web page and connect it to an auto responder?
You can put the question on your tips & tricks that’s ok, and I don’t mind revealing my identity, but my old web page is not up & running – under reconstruction or will take it down & start again, so there’s no web page yet to link back to unfortunately unless you wait with it till you answer my questions and I get one up and running.
Question >
On the Warrior Forum, can you change your login name – I put in in as W********** with an avatar of w**** ****** – and wouldn’t mind changing it to my own pic and name for business purposes.
Ok. That’s it for today, hope you don’t mind helping (Oh and I did buy your friend in Poland’s download) and I haven’t bought anything before that in ages (you said don’t buy anything more, LOL) because the stuff I have is all free on my PC.
Hope to hear from you soon, and my best regards to you and your family from me and mine,
Now…this will go on like this. For each question (or related set of questions) I will get, I’ll try to write a separate blog post to help you all with more focused answers. There will be jumping links inside the main answer to each of those blog posts, so whenever you will want to pursue a topic deeper, just click on those links and jump to the next page and so forth…
Let’s start the FUN!
Steve Lorenzo SEOVirtuoso
Free SEO Video Tips
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Filed under Internet Marketing Tips by on Jun 4th, 2010. 13 Comments.
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